Est. 1985 · Lahore
One press.
No orders.
Forty years ago.
Tur has never bought a machine to make more of what it already made. Every acquisition in forty years removed a specific limitation — something a client needed that could not yet be produced. This is that sequence.
The sequence
Forty years on press
Founded · one single-colour rotary press
Die-cutting · auto-pasting · multi-colour offset
Sole supplier · Levi's Pakistan
Nike · Asia-nominated vendor
First flexographic line in Pakistan
Hardee's approval · Franklin, Tennessee
RBI certified · Tim Hortons
Late 1980s
What sole supplier actually means
Levi's Pakistan appointed Tur as its sole supplier of tags, labels and printed accessories. The word carries an obligation most vendors never face.
Sole means there is no second source. No parallel vendor absorbing a bad run, no buffer between one mistake and a stopped line. Every shipment that left Lahore was gated entirely on Tur's output — and a rejected batch was not a commercial inconvenience, it was a garment factory standing idle.
It was the education that made everything afterward possible: the habit of treating a client's deadline as a physical fact rather than a target.
The problem nobody had solved
Twenty-two languages, one pass
European care labelling obliged a garment sold across the single market to carry washing and composition instructions in every language of every territory it might reach. Twenty-two of them, on one label, cut clean and folded soft.
No machine in Pakistan could do it. The available equipment cut one language block at a time — twenty-two passes, twenty-two chances to drift out of register, and a label that arrived stiff at the edges and scratched the wearer's neck.
Tur went looking. Not to a dealer's showroom in Karachi, but to Macau, where a machine existed that could cut all twenty-two in a single operation and finish the edge soft enough to sit against skin. It was found, bought, shipped and commissioned.
Then Tur showed its competitors how to do the same — including manufacturers in India, bidding for the same brands, on the same programmes.
A capability kept secret earns you one decade. A capability shared builds an industry that lasts.
Tur could have held the Macau machine as a private advantage and priced accordingly. The reasoning against it has not changed: a country that can only supply one factory is not a sourcing destination. It is a risk.
Lahore · the floor visit
The box Nike came to see
A carton specification arrived that was difficult in the ordinary way — structure, print and finish all held to tolerances most converters meet on two of the three. Tur made it. The samples went out and were approved without revision.
Then the production team asked to visit. Not to audit — to see how it had been done, because the result was better than the specification had assumed possible.
They walked the floor and saw a house that had bought its capability one limitation at a time. What began as a single carton order became a standing relationship across the region.
Archive
Forty years, in a drawer
Tur kept its work. Tags, labels, cartons and correspondence from 1985 onward sit in the archive in Lahore — the only record of its kind in Pakistani printing.
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